SEO tutorial discusses What is Google Want ?
On
February 2007, Google search is used by 48.1 percent across the United
States - almost twice as Yahoo (28.1 percent) and more than four times
the wearer MSN (now the Bing - 10.5 per cent) - Source: comScore,
February 2007 (http://www.comscore.com/press/release.asp?press=1255).
Yes, indeed a number that indicates the power of 'the almighty Google', the numbers displayed also indicates that Google's market share is still growing, have not kept pace Yahoo, and MSN are declining. MSN which later became Bing today introduced a range of innovations to strengthen its footing in the search market.
It seems it is no wonder why Google could dominate the market for it. Since the beginning of Google puts himself 'pure' as a search engine, already known as a portal Yahoo and MSN too late 'to race'. Google positioning, and focus on the search, coupled with its existence as a pioneer in search technology (Google never provide search services for Yahoo in the early days) to make Google far ahead and difficult to pursue.
For us as a search marketer, it means that we must pay attention to what is arguably 'the mbah' Gugel, especially on what the purpose of Google as a search engine.
For Google, the ranking means the case finding the most relevant web pages (relevance) and what to look for, comes from a website that 'trusted' (trusted) and is considered to have authority (authority) in the subject sought.
Yes, indeed a number that indicates the power of 'the almighty Google', the numbers displayed also indicates that Google's market share is still growing, have not kept pace Yahoo, and MSN are declining. MSN which later became Bing today introduced a range of innovations to strengthen its footing in the search market.
It seems it is no wonder why Google could dominate the market for it. Since the beginning of Google puts himself 'pure' as a search engine, already known as a portal Yahoo and MSN too late 'to race'. Google positioning, and focus on the search, coupled with its existence as a pioneer in search technology (Google never provide search services for Yahoo in the early days) to make Google far ahead and difficult to pursue.
For us as a search marketer, it means that we must pay attention to what is arguably 'the mbah' Gugel, especially on what the purpose of Google as a search engine.
For Google, the ranking means the case finding the most relevant web pages (relevance) and what to look for, comes from a website that 'trusted' (trusted) and is considered to have authority (authority) in the subject sought.
Relevance
Relevance is measured based on the information that can be read by search engines from a web page. As I explain in this article; Components SERP: Search Engine Results Page, each web page (web page) you can open the public can act as a entry point for your website, and you can (and should) to optimize the site so that each page targeting the keyword (keyword) are different but still related.
There are several factors that are used on web pages to measure the relevance, the two most important are the Title tag and the "use" keyword.
If a page talking about 'how to lose weight' and search using the keyword 'how to build a boat', then this page will not be considered relevant and will not be listed on the search results. Unlike the case when a page to talk about "building your own boat on a budget ', this page can be considered to have a level of relevance is to the search query (search query) so that the chance to appear on the SERP (Search Engine Results Page).
Aspect of relevance is part of the on-page SEO, namely modification / optimization that you do on your website pages to improve search engine position. This aspect is focused on efforts to improve the relevance or association web pages for the keywords targeted (quiet, on-page SEO will be removed as well).
This article was first cut here. Part two will be explained about the trust and authority. Stay tune.
Tidak ada komentar:
Posting Komentar