We continue the topic this time to
learn SEO Tutorial, keywords are still on the evaluation. If previously we evaluate
keywords based on competition / competition, so this
time we evaluate the value of
a keyword based query
and relevance.
Estimated Demand (Demand)
Although there are several ways to estimate the demand, the main problem is the unavailability of accurate data. All search engines do not seem too open in providing this data. So we rely on a tool like Market Samurai keyword research to gain a clearer picture.
The easiest way that I use is to use Market Samurai and see the 'Searches' to get a rough estimate of the searches performed on Google for certain keywords in a single day (this data is extracted from the monthly search data provided by Google).
Although there are several ways to estimate the demand, the main problem is the unavailability of accurate data. All search engines do not seem too open in providing this data. So we rely on a tool like Market Samurai keyword research to gain a clearer picture.
The easiest way that I use is to use Market Samurai and see the 'Searches' to get a rough estimate of the searches performed on Google for certain keywords in a single day (this data is extracted from the monthly search data provided by Google).
 |
| Data pencarian kata kunci tertentu yang dilakukan di Google dengan menggunakan Market Samurai |
Once again,
remember, that the popularity of the search or the demand of data is only
approximate, not exact figures and may change each month as well as its
accuracy is not guaranteed. It's
not a perfect way (if any), but these data are quite adequate for our needs.
Estimated Relevance
I once wrote about setting goals and usability created the site. In the analysis of keywords, you must compare each keyword chosen and decide whether these keywords are relevant to the purpose and usability of your website.
Why should assess the relevance?
To establish a direct relationship between what users are looking to what is provided by the website. If you target the wrong keywords and search on "home theater systems" come to your site that contains a "contemporary theater", this is a problem.
Not only do you have spent time and energy (and possibly money) in order for the site / web page you get a position in the search engine for terms not in accordance with content, traffic also acquired a visit could not have been converted to the customer due to lack of relevance between content of the site with the keywords used for searching by users.
Relevance is as important as knowing the popularity of searches and competition for a keyword.
With 5-level scale that we used in previous articles, we can assess the relevance of a keyword with the purpose and benefits of our site.
We use again the example WordPress, for example the keyword "wordpress theme designer " has a rating of 5 - very high - on a scale of relevance. Inversely with the keyword "wordpress forums" with a rating of 1 - is irrelevant to what is offered by our website and will result in an inappropriate audience.
Over time, your name (or company name / your website) can also be regarded as a keyword with a rating of 5 - with the growing popularity of your website, the more people who type in your name in the search engines. The same is true for any product being promoted.
Estimated Relevance
I once wrote about setting goals and usability created the site. In the analysis of keywords, you must compare each keyword chosen and decide whether these keywords are relevant to the purpose and usability of your website.
Why should assess the relevance?
To establish a direct relationship between what users are looking to what is provided by the website. If you target the wrong keywords and search on "home theater systems" come to your site that contains a "contemporary theater", this is a problem.
Not only do you have spent time and energy (and possibly money) in order for the site / web page you get a position in the search engine for terms not in accordance with content, traffic also acquired a visit could not have been converted to the customer due to lack of relevance between content of the site with the keywords used for searching by users.
Relevance is as important as knowing the popularity of searches and competition for a keyword.
With 5-level scale that we used in previous articles, we can assess the relevance of a keyword with the purpose and benefits of our site.
We use again the example WordPress, for example the keyword "wordpress theme designer " has a rating of 5 - very high - on a scale of relevance. Inversely with the keyword "wordpress forums" with a rating of 1 - is irrelevant to what is offered by our website and will result in an inappropriate audience.
Over time, your name (or company name / your website) can also be regarded as a keyword with a rating of 5 - with the growing popularity of your website, the more people who type in your name in the search engines. The same is true for any product being promoted.
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